Advocare Business Plan

Advocare Business Plan-49
In one commercial (like several Advo Care spots, the ad ran on ESPN), Brees appears on-screen in a suit, talking to the camera as pictures of families flash behind him."I've seen product results, and so have thousands of people who trust Advo Care," he says in the ad.

He had been reluctant to fly to Texas for the event, which cost $119, but he says his superiors pushed him to make the trek. If your family doesn't support you, go anyways,'" he says.

Friends and family members who raise questions about Advo Care are labeled "dream killers" by other salespeople, according to several distributors.

But no spokesman matters more -- to the company, its distributors or its prospective recruits -- than Brees.

In 2014, the Saints trained next to the Advo Care Sports Performance Center in West Virginia; Brees lends his imprimatur to a line of DB9 nutrition bars and supplements.

As well as strategic governance, the Board works closely with the team at Advocare to facilitate special projects and events, and actively engages team members in strategic planning.

ne weekend in early 2013, thousands of people trekked to the Fort Worth Convention Center in Texas, gathering to celebrate a company that promised to liberate them from the drudgery of their 9-to-5 lives.They cheered through countless inspirational speeches, pounding energy drinks and pumping their fists as higher-ranking members spoke about how they had turned their lives around with the help of Advo Care, which is short for Advocates Who Care.For three days, teams of Advo Care members in matching T-shirts swarmed the concourse, taking photos with the company mascot (a generic superhero) and buying armloads of Advo Care gear. The event was called Success School, but it didn't feel like an educational seminar, according to members who were there. The weekend's biggest applause was reserved for Advo Care's national spokesman: Drew Brees.These new members, many of whom are drawn to the business' strong religious culture or convinced of its credibility by its ties to the sports world, infuse the company with new funds -- money that ultimately flows up to the powerful people who walk the stage at Success School.Chavez, who lives in Sierra Vista, Arizona, sat in the crowd when Brees spoke three years ago.In reality, only a tiny fraction of Advo Care members earn anything close to a modest income, even as they're pressured by higher-ranking distributors to keep buying inventory."They plant the seed that you're gonna make money -- life-changing money," says Gabriel Chavez, who joined in 2010."And it never comes."Advo Care, Drew Brees: Selling A Dream? ADVOCARE IS HEADQUARTERED in a sleepy office park in Plano, Texas, in a nondescript building with tinted windows.With Saints quarterback Drew Brees and other athletes leading the way, Advo Care is using its sports ties to build a nutrition empire. In the lobby, just inside the front door, the company has installed a bust of its founder, Charlie Ragus.A regiment of his fellow endorsers, including Cowboys tight end Jason Witten, trailed him.Brees tossed a couple of tiny footballs into the crowd and beamed, covering his eyes as he scanned the crowd."You should all be excited," he said.


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