To be able to successfully promote and market your firm, you have to be able to provide something that’s unique to only your firm that you can use to brand yourself.
Create a company culture that reflects your firm as approachable and fun to work with.
The builder will be provided with an interactive video rendering of the entire building containing both visual photographic quality images and construction specs.
Every last detail will be worked out in three dimensions in such a way that anyone who knows how to use a computer will be able to access and understand this new means of architectural presentation.
Your design philosophy should be manifested in any tangible object (books, business cards, etc) your company produces, so that whenever you meet a potential client, you can offer them a small sample of what makes your firm so great.
Follow up with well-designed emails, and be sure that your website is clear and easy to understand.
The target client is segmented into four categories; home owners, developers, government, and contractors.
NW Architecture's competitive edge will be the knowledge of digital-based design resources.
Superior customer service will also be a point of firm differentiation.
First year sales are expected to reach 2,000 and increase to 0,000 by the third year of operation.