This should be clear in the business plan, where funders look to see the feasibility of the company once it is launched.
Earning customer trust is important because of the bad reputation, deserved or not, for car salespeople to try to take advantage of customers and because of the high amount of stress which the purchase of a large item like a car causes for buyers.
These are best ways to build that trust in your customers over time.
Referrals and Testimonials Running a dealership with a heavy focus on satisfied customers referring other potential customers can create positive word-of-mouth between contacts who already know and trust each other.
A custom business plan for a car dealership has three main sections to reflect this including the business model, marketing strategy, and financial projections.
The following sections are explained in more detail below: The business model for a car dealership business plan is relatively straightforward, but also depends upon the location of the operation, brand of cars sold, and their age.
The business model is often directed by the local competition and market demand, which may be determined in the market analysis.
The marketing section of the car dealership business plan outlines how your dealership will attract and convert leads.
Smaller dealerships use aggregation platforms for car marketplaces or classified posts , or promote the dealership in its entirely on a broader and more general media network.
We suggest leveraging all potential digital channels and having a well-structured website that contains information about the inventory in stock that links to individual advertisements for each car.