Specifically, do you plan to be a sole proprietorship, a partnership, an LLC, or a corporation?
It's arguably easier to become a sole proprietorship or a partnership, but one problem with this structure is that you’re personally liable for lawsuits and debt incurred by your bar.
To trademark your name and logo, I’d recommend hiring an intellectual property attorney instead of trying to go at it alone, as the trademark process is quite complicated.
Before you trademark a logo, be sure to have the logo designer grant you the copyright as well, or at least the rights to use the logo for your business.
However, paid advertising can become expensive quickly unless you’re able to keep these customers coming back repeatedly.
Additionally, you may want to find ways to bring people into your bar through word of mouth.
Bar inventory is an important aspect of keeping track of your cost of sales, so before you open, make sure you set up a process for this, or make proper use of a bar point of sale system that integrates with your favorite bar technology providers, such as: Proper inventory tracking can help you set prices and figure out which items are most profitable in your bar.
You can use this information to help bartenders make more effective drink recommendations and to price your bar menu for profitability.
These business structures act as an entity of their own and take on the business' liabilities, which limit your liability.
So if someone slips and falls in your bar and wants to sue, they sue the business instead of you as an individual.