Case Study Furniture History

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In 2013 we opened new showrooms in High Point and Las Vegas.

Tashjian Marketing helped us to attract new customers and position our brand effectively in the segment in which we operate.

His flexibility allowed him to make immediate and lasting contributions.

His greatest strengths are intelligence, results orientation, work ethic and industry knowledge.

Retained initially to conduct an analysis of and recommendations to double revenues of the design channel.

This led to a 18-month project to help reposition and relaunch the brand.

We hired Tashjian Marketing in the Spring of 2012 to help us both better understand the needs of the design channel as well as execute certain nuts & bolts functions in marketing during a time of transition for our company as we moved our corporate offices and adjusted staffing accordingly.

This initial 2-month assignment extended 18 months through November of 2013.

As Anne Gerritsen and Stephen Mc Dowall warn in the case of porcelain, however, the survival of many items in museum collections should be treated with caution and should not be understood as unproblematic evidence of historical popularity.

Yet compared to better-known large-scale imports such as porcelain and textiles, ivory furniture’s seeming ubiquity is noteworthy precisely because the Company did not trade in it.


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