Communication In Organizational Behavior Case Study

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While most executives are aware of this fact, there is a general lack of (semi-) automated, IT-supported methods and instruments to make informal communication networks measurable.

The approach uses Social Network Analysis (SNA) to make it easier for executives to analyze and manage informal communications networks.

Its practical applicability is demonstrated by a case study.), knowledge workers already account for 70 % of the labor force in the USA and for more than 60 % of its added value.

The article documents the results of a collaborative study by scientific project partners and a bank (Kreissparkasse Cologne).

In field trials the structure of the bank employees’ informal communication networks was collected through Social Badges and e-mail archives.


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