Content Business Plan

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It should describe the organization of your business, and the key members of the management team, but it should also ground the reader with the nuts and bolts: when your company was founded, who is/are the owner(s), what state your company is registered in and where you do business, and when/if your company was incorporated.

Be sure to include summaries of your managers’ backgrounds and experience—these should act like brief resumes—and describe their functions with the company.

It may become your most valuable resource, so don't even think about filing it away – unless you file it under “N,” for “necessary.” Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms.

Then she launched her own small business, which specialized in assisting small business owners with “all things marketing” – from drafting a marketing plan and writing website copy to crafting media plans and developing email campaigns.

A business plan can take many forms, depending on the venture.

A four-person management consulting firm may produce a leaner plan focused on service expertise and industry experience compared to a 20-employee widget maker, which would also have to describe products, manufacturing techniques, competitive forces and marketing needs, among other details.

For example, although the executive summary comes as the first business plan section, I recommend writing it after everything else is done, so you know exactly what appears in the rest of your business plan.

Likewise, although the management summary is usually presented toward the end of a finished business plan, it might be an easy place to start writing.

You’ll want to cover the technology you plan on using, your business location and other facilities, special equipment you might need, and your roadmap for getting your business up and running.

Finally, you’ll want to outline the key metrics you’ll be tracking to make sure your business is headed in the right direction.

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