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🙂 The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true.
If you’re creating a marketing piece, you can use power words to increase conversions.
Even in your personal life, using power words can make you seem strong or powerful.
Power words are a shortcut to sparking that emotion.
And in this post, you’ll learn how to use them like a kung fu master.
The truth is, we’re all fascinated by the mysterious and forbidden. Its purpose, after all, is to entice the reader to read the rest of your content.
If your headline fails to get attention, potential readers will ignore it when it shows up in their social media feed.
Its explicit “Money” is hard to miss — it’s probably the ultimate greed word and it’s sitting there in capital letters.
But a title like “Total Money Makeover” also implies another greed word (even though it doesn’t directly state it): money-saving. Of course, building that kind of trust starts with having a quality brand and reputation, but the words you use to describe yourself and your product or service also matter.
As a writer, you can use words that inspire lust to make almost anything intriguing.
See if you can spot the lust words in this headline from Cosmopolitan: As writers, sometimes our job is to anger people.