Essay On Subway Restaurant

Essay On Subway Restaurant-51
The objective of the thesis is to find out which is the most attractive location for a Subway restaurant.Three different cities are analyzed namely Arhus, Horsens and Vejle.

The objective of the thesis is to find out which is the most attractive location for a Subway restaurant.Three different cities are analyzed namely Arhus, Horsens and Vejle.

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To find out the benefits of doing business with Subway, the following main question could be asked: What are the pros and cons of cooperating with Subway?

External analyses: The market For a company it is important to know the market it is operating in.

1 INTRODUCTION Subway chain is the third largest fast food chain in the world after Mc Donald? The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated. The franchise chain has employed more than 150,000 people.

The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old.

When the Subway chain was withdrawing their restaurants from the Danish market, Sunset Boulevard bought 3 of their branches. 1 Background of the research This thesis will give background information about the Subway chain, its customers and Subway as a franchise concept.

The fast food market in Denmark and the competition between Subway and its three biggest competitors, Mc Donald?

We are going to take a look at the two warring franchises and see what the differences and similarities are.

They have been battling to achieve quality and freshness providing a better value for their customers.

The Subway chain has also a lot of competitors in Danish market.

One of the main competitors is the Danish chain Sunset Boulevard.

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