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As the name of the document type indicates, the purpose of a persuasive essay is to persuade the reader of your view on the subject under discussion.
Start with a strong thesis statement, support your argument with facts and emotional appeals (logos and pathos); however, don't rely too much on pathos.
Logos refers to the part of rhetoric that deals with rational persuasion.
This has to do with whether the argument you are making makes sense and hangs together at the level of logic.
There are several elements that go into the making of a good persuasive essay.
One of the most important elements of a strong persuasive essay is that you take a distinctive position on the subject that you are arguing.