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Once you define your brand, you can begin to think about the vitally important details of actually starting and running a clothing company. We discussed these options previously in our article 15 Tips for Turning Your Craft Hobby Into a Successful Business: A sole proprietorship is the “most basic type of business to establish” according to the SBA (Small Business Administration).From choosing a fashion business structure to pricing, licensing and permits to business plan… First, you will need to choose the legal structure for your new apparel business. You are the sole owner of the business; and, as such, are solely responsible for the assets and liabilities accrued by the business.
Plan ahead for all of the necessary legal and logistical business considerations and you’ll create a strong foundation for your clothing brand’s successful future.
When starting any new business, it’s important to understand “the numbers.” But not all numbers are equally important to all businesses.
For more information about how to create a business plan, the Small Business Administration has you covered again.
Click here to see their complete guide to writing a business plan.
It follows, then, that having a message that resonates with these consumers, and staying authentic to that message, is one of the few ways to break into the cutthroat fashion industry as a small brand…
Your answers to these questions (and others like them) will build the core of your brand.Here is a step-by-step comprehensive guide with our top 10 business tips for starting a successful clothing brand or clothing line from scratch.The importance of your brand identity cannot be understated – especially in the world of fashion.All of your future branding decisions should expand on these ideas.Your business name, your logo, your website design should all grow from the concepts you laid out here.Moreira cites Bad AF Fashion (a fashion startup) as a how-to example. You might have many business ideas, but it’s important for you to focus on one.Here’s what Moreira thinks they’re doing right: Arguably, the key to their success has been having a clear brand identity that resonates with their target customers, staying authentic to that identity, and knowing how to communicate it to the desired audience. You can learn more about the nuts and bolts of establishing and maintaining consistent brand identity in Grow Your Small Business with Consistent Branding.To learn more about corporations, partnerships and other legal mistakes people commonly make when setting up a small business, take a look at our post and video: 10 Legal Mistakes That Can Destroy Your Small Business And How To Avoid Them. Small Business Administration tells us that some form of license or permit is necessary for virtually every type of business.After you determine your business’s legal structure, you’ll need to file the necessary paperwork. Their website has all of the info you need to find out what sort of license or permit you’ll need to start a business in your state. Then it’s time to think about the specifics of your business.In particular, the millennial generation has been shown to desire an authentic connection with their clothing brands.Fabrizio Moreira writes in “Building a Startup Clothing Brand in a Fast Fashion Economy“: They want a brand “experience,” they want authenticity.