The one thing on investors' minds as they skim the beginning paragraphs of your executive summary will be, "Is there a market for this?
" And in the beginning paragraphs of your executive summary, it's up to you to clearly answer YES.
The most important thing is that it should be short enough that professionals don't get lost reading it but long enough that it's complete and includes all the key components.
The essential components that must be cooked into an executive summary include: We'll cover each component in more depth below.
Once you have clearly (and briefly) identified the problem, then it's up to you to prove that your business idea is going to solve it; your business idea has an opportunity to provide value.
Outline how your business will have a competitive edge, how there is a market for your service or product, and how this could be a missed opportunity if not executed.
Whether you’re improving on an existing idea or providing something totally new, you need to prove that your business will have a standing in the market. And investors will be interested to know who’s going to make up your management team.
Be sure to answer the following questions in this section of the executive summary: We’ll go into more detail on putting together your management team later in this course.
A good way to do this is to use engaging language and tone, in addition to being clear about what your idea is.
Within the same introductory paragraph, you'll clearly state your business mission.