Innovative Business Plans

Sometimes people use the term business plan when they are referring to a project.

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tips on finding and working with business planning advisors and consultants1.32. planning business success - in summary Here are tips, examples, techniques, tools and a process for writing business plans to produce effective results.

starting your own business - or starting any new business1.33. This free online guide explains how to write a marketing or business strategy, a basic business plan, and a sales plan, using free templates, tools and examples, such as SWOT Analysis, PEST Analysis, the 'Ansoff Matrix' and the 'Boston Matrix'.

When people talk and write about business planning different terms may mean the same thing, and a single term can mean different things.

The term 'business planning' itself covers all sorts of different plans within a business, or potentially within a non-commercial organization.

Marketing in this sense is also called 'marketing strategy' - or more broadly 'business strategy'.

In many simple, small, and/or old traditional businesses, 'marketing' is often seen instead to be 'sales' or 'selling' (usually because in such businesses selling is the only marketing activity), in which case a 'sales plan' may be the main driver of strategy and the business plan.

Many people use the words 'sales' or 'selling' and 'marketing' to mean the same thing - basically selling products or services to customers, in the broadest sense.

In fact, marketing refers to much wider issues than sales and selling.

Essentially all these terms mean the same, and increasingly the tendency is for 'business planning' to become a generic (general) term to refer to them.

I should clarify that finance is of course a major and unavoidable aspect of business and organizational activities, but in terms of planning, finance is a limiting or enabling factor; finance is a means to an end, or a restriction; finance in itself is not a basis for growth or strategy.


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