Magazine Business Plan Sample

With dozens to choose from on newsstands across the country, you might have decided that there’s one missing – yours.If your dream is to launch a successful magazine, there’s a lot of work to do before you can enjoy soaring circulation figures.Whether online or on paper, the allure of perusing pages packed with interesting information is still going strong, 400 years since the first mag was published.

With dozens to choose from on newsstands across the country, you might have decided that there’s one missing – yours.If your dream is to launch a successful magazine, there’s a lot of work to do before you can enjoy soaring circulation figures.

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But, if you find your niche, secure your finance and plan carefully, your editorial enterprise could be very lucrative. Follow it and soon you could be spotting people adding your magazine to their shopping trolley or happily devouring its contents on the train.

Like any business, launching a magazine requires a carefully-considered, professional approach.

So don’t just type them into a document and forget about them.

Print them out in large fonts, stick them on your office wall, use them as your laptop and phone wallpaper: make them real.

At the heart of any successful start-up is a solid business plan.

Your magazine business plan has to clearly set out your intentions for you, your team and your investors.

Make sure to outline your business structure clearly.

Are you operating as a limited company or a partnership? What approach are you taking to staff welfare and engagement?

What would you tell a stranger in a lift about your business? And, of course, allow you to spread the word about your magazine quickly and convincingly.

Set yourself ambitious but achievable objectives right from the start.