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The level of structure in an interview can vary, but most commonly interviewers follow a format.This means that the interviewer will develop a guide to the topics that he or she wishes to cover in the conversation, and may even write out a number of questions to ask.
If your intended research question requires you to collect standardised (and therefore comparable) information from a number of people, then questionnaires may be the best method to use.
Questionnaires can be used to collect both quantitative and qualitative data, although you will not be able to get the level of detail in qualitative responses to a questionnaire that you could in an interview.
'' is not enough; there must be good academic reasons for your choice.
If you are submitting your dissertation in sections, with the methodology submitted before you actually undertake the research, you should use this section to set out exactly what you plan to do.
A key part of your dissertation or thesis is the methodology. The methodology describes the broad philosophical underpinning to your chosen research methods, including whether you are using qualitative or quantitative methods, or a mixture of both, and why.
You should be clear about the academic basis for all the choices of research methods that you have made.There are a number of potential ethical concerns that can arise with an observation study.Do the people being studied know that they are under observation? If some people are unhappy with being observed, is it possible to ‘remove’ them from the study while still carrying out observations of the others around them?Documents are tangible materials in which facts or ideas have been recorded.Typically, we think of items written or produced on paper, such as newspaper articles, Government policy records, leaflets and minutes of meetings.The methodology should be linked back to the literature to explain why you are using certain methods, and the academic basis of your choice.If you are submitting as a single thesis, then the Methodology should explain what you did, with any refinements that you made as your work progressed.However, the interviewer is free to follow different paths of conversation that emerge over the course of the interview, or to prompt the informant to clarify and expand on certain points.Therefore, interviews are particularly good tools for gaining detailed information where the research question is open-ended in terms of the range of possible answers.A researcher wanting to know how people react to a billboard advertisement might spend time watching and describing the reactions of the people.In this case, the data would be , and would therefore be qualitative.