Retail Clothing Business Plan

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Here is a sample clothing store business plan that you may want to use to draw up yours, One of the reasons why clothing store (boutique) business will continue to thrive is the fact that people can’t do without putting on clothes.

People that patronize clothing stores cut across the rich and the poor, the highly place in the society and the lowly placed; everybody need clothes to cover their nakedness.

However, it becomes really needful that the right steps are taken in the right direction.

One of the steps that ought to be taken is the business plan step.

Clothing stores (boutiques) can be strictly designer based (i.e.

only one designer’s collection is sold there), or they may sell a mix of designers’ labels (brands) that are specifically catered to the local market.As a matter of fact, it is common to find clothing stores located alongside a busy road, in a busy community, in an urban area, or near a railway or railroad station or other transport hub.In some countries like the United States, United Kingdom and France et al, clothing stores are known to be opened 24 hours a day and 7 days a week.The industry is projected to grow at 3.1 percent annual growth rate.Over the years, clothing stores (boutiques) have experienced tremendous growth in all cities in the United States of America and in most parts of the world.Statistics has it that in the United States of America alone, there are about 31,615 legally registered clothing stores (boutiques) responsible for employing about 65,810 employees and the industry rakes in a whooping sum of bn annually.It is important to state that, there is no company with a dominant market share in this industry.If you keep tabs on the clothing store business and retailing business generally, you would have noticed that It is now a common phenomenon for retail outlets to leverage on technology to effectively predict consumer demand patterns and to strategically position their store to meet their needs; in essence, the use of technology help retailers to maximize supply chain efficiencies.No doubt data collected from customers goes a long way to help retail stores serve them better.We also took it further by analyzing and drafting a sample online boutique marketing plan template backed up by actionable guerrilla marketing ideas for retail clothing stores. Table of Content There is hardly any human who doesn’t wear clothes. This can also be the reason why so many clothes manufacturers have sprung up in the last centuries; this is so that they are able to meet the teeming population of people who wear clothes.Various clothing designs have evolved over the years too.


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