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The company wants to capitalize on one of the recycling industry’s highest-growth products—polyethylene terephthalate (“PET”), which is found in post-consumer beverage and water bottles—by establishing the western United States’ first PET recycling plant.The recycled material from the PET plant will then be channeled into a brand-new Replay Plastics Packaging Division, which will produce extruded sheet plastic to sell to manufacturers..
A potential business opportunity for Sedibeng Breweries is a government-subsidized export operation, ideally to target markets in neighboring countries that are very similar to their target markets in Botswana so that Sedibeng’s strong marketing campaign can remain consistent. Botanical Bounty needs to establish its reputation as a highly-efficient, high-potency medicinal herb grower, and one effective and inexpensive way to do that would be to lean on loyal customer testimonials in the company’s marketing strategy. Botanical Bounty also needs to establish a strong sales channel with herbal supplement manufacturers, and should invest plenty of energy into building those relationships and establishing Botanical Bounty as a reliable vendor.
UPer Crust Pies is a specialty meat and fruit pie cafe in Michigan’s Upper Peninsula that sells hot, ready-to-go pies and frozen take-home options, as well as an assortment of fresh salads and beverages.
Eugene, OR, with its liberal and outgoing populace and long rainy winter, has traditionally been a great place for coffee establishments.
Java Culture will strive to build a loyal customer base by offering a great tasting coffee in a relaxing environment of its coffee bar located close to the bustling University of Oregon campus.
Novoculi is going to have to figure out how to build relationships with medical device distributors, whether that means attending expensive industry conferences, leveraging research relationship with institutions like Stanford University, or developing incentives for the distributors.
Coffee drinkers in the Pacific Northwest are among the most demanding ones.
Novoculi employs a method involving iontophoresis, an ionic dye, and a wavelength-specific laser to accomplish effective refraction without the troublesome destruction of the epithelium.
A great idea is worth nothing if it can’t be implemented well, and a key to implementation, in this case, is a strong sales and distribution channel.
Their product is traditionally-brewed craft beer, targeted at white collar and working class Batswana alike. Building and learning how to manage a basic website could be a huge marketing asset for Sedibeng.
Operating without a website is increasingly rare, and ignoring this weakness for too long could have disastrous consequences.