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So your professor wants you to perform a SWOT analysis for Mac Donald’s.And you’ve decided the best way to kick off the assignment is to browse around a little. This post will conduct a Mc Donald’s SWOT analysis so you can replicate the process for your assignment. SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats.
According to Statista (2018), Mc Donald’s Corp ownedat least 37,855 restaurants as of 2018.
Currently, franchisees own 92.7 percent of the business, according to Forbes (Feb 4, 2019).
Before 2018, the company’s headquarters sat in Oak Brook, Illinois.
It turned out that Kroc had a really huge vision for his new business.
Other delicacies include snack wraps, Happy Meals, and of course, the famous Big Mac.
But did you know Mc Donald’s is the largest distributor of toys?
The company’s name would later change to present day’s Mac Donald’s Corp.
Even though the company was founded in California, its headquarters are in West Loop, Chicago.
Eventually, the company intends to have 95 percent of its business operated by franchisees.
Forbes also says that Mc Donald’s, Starbucks, and Restaurant Brands International are the three largestfast-food chains on the planet.