The company has a network of communicational links that helps it to achieve institutional goals and objectives (“Organizational Behavior of Nestle”).
Formal type of communication is only used when needed, and it happens when they need to announce certain official events, dates or policies.
It is a strong instrument for socializing and provides significant assistance in the controlling process (“Importance of Communication in an Organization”).
Organizational communication is working extremely efficient in such a global food producer as Nestle.
The company has multiple branches all over the world, and it has managed to work effectively through the help of Web communication.
The process of communication is not only effective within the company’s workers, but also between customers and food suppliers, as the possibility to order products on-line has been enacted.
Horizontal communication is also encouraged in Nestle.
Within this hierarchy, managers have proven their accountability, and open horizontal communication engages everyone to work on one’s personal development and achievement of the company’s results.
Organizational communication plays a significant role for a company’s management as it serves as a foundation for planning and a platform for the implementation of the future strategic changes.
It serves as a way to promote motivation by sending to employees a clear message how tasks should be done and what improvements are needed for the further excellent performance.