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With no possible end in sight (or a totally unrealistic one) - the initial inspiration derived from a good vision statement can quickly turn to frustration or even cynicism among employees and customers.That said - don't be specific or apply specific metrics at this stage (they will come later in our planning process).
This will allow people to conjure up a solid mental image to associate with your vision statement.
Let's look at an example - which of the following statements is likely to be more memorable: a) To have every working person in the world using Microsoft product. I would argue that (b) is more memorable because as I read this, I'm actually visualizing a computer (in my case) sitting on a wooden desk in a room.
The Business Plan will identify the best strategies for maximizing this potential by developing a long-term service vision for the corridor, defining the infrastructure needed to support that service vision, and identifying opportunities to fund the implementation of these improvements.
A vision statement is the anchor point of any strategic plan.
The Caltrain Business Plan is a joint effort with agency partners and communities along the corridor to plan for this growth.
The Business Plan will help us develop a better understanding of the region’s future transportation needs and will identify opportunities and strategies for how the Caltrain system can help.
OK, your vision statement by this point should be getting pretty close to finished.
But one final trick you can apply to help make it even more memorable is to add a real-life aspect.
We've also created a free PDF e Book that you can download: 100 of the World's Greatest Vision Statements.
Here are some examples of real-life vision statements that in our opinion, could do with a little tweaking. Well, this one gets a tick on the 'ambitious' test if nothing else. There are simply far too many buzzwords, intangibles, and vagueness here for this to be either memorable or inspiring. But hopefully, the above examples illustrate well some of the pitfalls to avoid when creating your own vision.